How to rank on the Google Map Pack

The Google Map packs is an upgraded search function that displays results of searches in maps that include business listings, appearing above traditional blue-link organic results in Google. Ranking in it isn’t easy and its appearance depends on various factors – however you can follow the best practices to improve local SEO, and increase your chances of being listed in it for terms relevant to search.

Google considers a variety of criteria when deciding which businesses should be included in its Map pack, including reviews and claims on listings, how optimized a business’s website and Google Business Profile are, among other things.

Being included on the Map pack could boost phone calls, foot traffic and overall growth for your business, but it can also give your business the chance to grow its reputation while giving its competitors an edge who don’t rank.

Be aware it is important to note that Map Pack is distinct from traditional SEO and uses its own algorithm and optimizing strategies. To rank higher within it, improve every aspect of your Google Business Profile (GBP) and seek out positive reviews from customers regularly and develop local landing pages by using DataPins.

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Start optimizing the GBP (Google Business Profile) today to increase the chances of being ranked within the Map pack! Your goal should be to enhance your location details with high-quality photographs, as well as written descriptions that detail your products or services accurately and with great detail. Make sure that your NAP (name address, address, and number) information remains consistent across platforms (this is applicable to your website and your social networks).

Backlinks can play an important role in how a business ranks on Google Maps packs as they play an essential role in influencing results over the long term. You can create them by focusing on local keywords through content creation that targets local SEO keywords, and acquiring hyperlinks from other websites in the industry. While this process may take more time and effort up front, it often will yield the greatest long-term results.

Good quality websites as well as Google Business Profile design also play a vital role in the way businesses are ranked in the Map pack. Therefore, it is important to use the Hike SEO tool to monitor progress and make necessary changes. Being included in relevant maps for search terms will increase traffic, visibility and success for small-medium businesses which ultimately leads to improved duration of operations and higher revenue for the business the business.