12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project concept can considerably improve a brand’s appearance in the skill market. And the bright side is that it doesn’t constantly need an insane budget!

Now is the time to inject some imagination and fun into your recruitment campaigns and shock those boring, overused recruitment tactics that usually begin with publishing on task boards (boring).

When your skill team starts producing original, interesting campaign concepts that connect into and strengthen your total recruitment strategy, you’ll rapidly discover how to bring in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about developing fun and appealing methods to bring in excellent candidates to your brand name and make a larger effect on applicants.

Examples consist of recruitment via a dating app, using a strange code to crack, hosting meet-ups, or enlisting the assistance of an immersive virtual tour.

– You can develop innovative concepts for your recruitment project by assessing the concerns your talent group has now, researching how other business hook candidates, or brainstorming brand-new concepts with your group.

– Three examples of companies believing outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design automobile that interviews its own technicians, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After releasing your project, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test templates to simplify and automate your working with procedure.

What is a creative recruitment project?

Recruiters or talent acquisition groups that utilize original recruitment campaign concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target market.

How do you understand if your organization is using creative concepts in your method?

Well, has the talent team been utilizing the exact same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same traditional techniques that everyone else utilizes, there’s no chance your brand name will stand apart in the crowd.

When business interact with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to draw in the qualified individuals they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do business consider imaginative recruitment projects?

It’s not too complicated. Let’s stroll through the actions for producing effective, original recruitment marketing.

Step 1: Identify your group’s biggest blockers in getting top skill.

Step 2: Next, brainstorm concepts or tactics to overcome those challenges. Here are some tips:

– Get inspiration from other companies currently considering of the box.
– Put yourself in the shoes of your target market and consider methods to communicate with them in a style and tone that will appeal to them, such as an animated video.
– Reach out to coworkers to collect ideas from a diverse group.
– Consider what your business values extremely in its current workers.

Step 3: Bring all your ideas together and produce your recruitment project technique, including the channels you’ll utilize to publish it, such as social networks and your professions website.

Step 4: Review your project expense and guarantee you have the budget plan you need, or adjust your strategy accordingly (keeping in the great things your target audience likes).

Step 5: Launch your campaign and hope your task advert and other campaign aspects get widespread nationwide, worldwide, (and even viral!) attention.

Do we need to outsource specialized components of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every element of a creative job in-house. In that case, you might need to contract out specific parts to a firm, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t look like your nephew stole your cellphone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To help you win on this brand-new path, we’ve gathered some genuinely ingenious recruiting concepts below. Companies that came up with some initial or inventive attention grabbers to attract great candidates.

12 imaginative and inspiring recruiting project examples

Let’s face it, many organizations are in need of a recruitment procedure remodeling. Especially if they wish to attract young, competent candidates (and the company’s company brand is as appealing to them as a 1970s motion picture).

The following companies (the majority of which you’ve most likely heard of) also needed some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient varieties of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most initial project idea was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran during the show’s season finale. It may not have actually featured at any huge international advertising festival, but it sure got individuals talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for job harmful professions like the army is ending up being more challenging.
Recruitment strategy: Using pop-culture recommendations to draw in a wide variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is unique since it utilizes the concepts of good marketing or copywriting by interesting what is essential to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly underestimated and is likewise experiencing a quick boost in need post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to draw in people whose values line up with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is typically extremely under-appreciated definitely requires some extra imaginative juice. Home Instead chose to employ the services of an expert company for this campaign to revitalize their brand and hook exactly the best sort of individuals.

The company created incredibly emotive recruiting videos for this specific niche market, which 100% struck the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a difficult task.
Recruitment strategy: Using a significant technology pattern to sign up with the discussion and increase their awareness in the tech talent circles.
Tactics: An experimental recruitment project using 3D-printed meatballs.
Now, this is a genuinely original project run by the Swedish furnishings maker IKEA. To attract talent that believes out of package, they welcomed possible candidates for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment method: Targeting jobless, underemployed, and ready-to-work candidates wanting to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement campaign covering social networks, digital display advertisements, radio, and press protection.
These guys are assisting to fill a significant pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The market has actually gained back 6.9 million tasks because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes prospective beginners familiar with the huge range of advantages readily available with a career in hospitality and utilizes reviews from existing workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated trying to draw in 1,000 new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another creative recruitment project that the software business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has actually assisted them meet their Australian and global consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender diversity.
Recruitment technique: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This project hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to assist minimize hiring biases by refreshing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment technique: job Targeting a really specific skill segment – empty nesters and job over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s considering of the box. After discovering an interesting market insight that “around 78% of British parents aged 45 and over wish to take on a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this particular skill swimming pool.

Filling the team shortages with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now looking for a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a popular global motor show and establishing the brand as an emerging hub for automotive software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign technique on its head for sure! The group incorporated AI into the automobile’s pedestrian speech innovation and automobile connect system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment method: Using an ingenious, gamified technique to engage passive candidates & providing a complimentary gift.
Tactics: Skills test was advertised on social networks platforms

Our sister company, Toggl Track, desired to work with an SEO manager and thought of a fun project that ‘d be a win-win scenario for all. We created a skills test challenge and advertised it across social networks, offering a totally free t-shirt to applicants who attained high ratings.

Reaching passive prospects while spreading the word about our brand to other skilled employees worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand to bring in graduates.
Tactics: job Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s massive skill acquisition project was produced by Nexus and helped provide the brand a much-needed facelift (because the retailer might not have been leading of lots of prospects’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to attain?

Problem: young recruits in the middle of a labor shortage.
Recruitment method: Using a growing interest among young individuals in home remodelling and crafting an engaging worth proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as masterpieces, out-of-home, web, and social media content

Intending to recruit some 5,000 individuals in a year amidst remarkable labor lacks, Lowe’s Canada was dealing with the huge challenge of attracting younger employees. Partnering with an imaginative company, the brand devised a recruitment campaign focusing on chances for growth and knowing within its network.

They have actually also found that 88% of Gen Z trainees wish to work for employers who give them access to training and growth opportunities.

Training is a top priority for us, so we make sure to provide detailed training to everyone who joins our groups. Operating in among our shops is a great opportunity for individuals to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a campaign and exhibit that develops on the desire to learn by revealing engaging examples of renovation failures that youths can prevent by working and learning at one of the brand’s shops. Each of the displays had a QR code for applying directly for the different open positions.

Thinking about your next original recruitment project technique?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach candidates.

Whatever the function, from grabbing up the very best engineers to roping worldwide’s biggest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you utilize your imagination!

One simple way to include sparkle to your next recruitment campaign while making it enjoyable and engaging for you and prospective applicants is to begin with skills tests. And, no, you do not have to create tests from scratch. Our test library is brimming with role-specific questions established by the professionals.

Bid farewell to unsuitable candidates and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see simply how simple, enjoyable, and fair hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing groups. She operates at Toggl Hire and blogs about how businesses can recruit truly fantastic people.