6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel linked to your brand name and sense that companies comprehend them as individuals. So how can companies stand job apart from the crowd? Employers should be proactive in their method to attracting candidates, and recruitment marketing is the solution

Recruitment marketing is a reasonably new method to attract prospects, both passive and active, to your business. It involves embracing the very same principals and techniques utilized by marketing to bring in candidates and increase brand awareness. Some examples of marketing practises now being utilised by HR groups include: lead generation, SEO, guerrilla marketing, social marketing, personalised candidate journey and material development.

According to SHRM, business that integrate recruitment marketing into their hiring technique can create three times more candidate leads than those who don’t – leading a 100% greater close rate on candidates. Additionally, recent research by Allegis found that running a recruitment marketing campaign can conserve companies approximately 40% on overall talent expenses. On top of these cost savings, recruitment marketing increases company brand and draws in an estimated 50% more certified prospects.

It’s remarkable to see how a deep understanding of your candidates can lead to campaigns that encourage them to do something about it. We’ve put together a list of 6 of our preferred innovative recruitment projects that you can take motivation from for your next recruitment marketing project. These projects pressed the limits of standard job ads, and for many, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most proficient salespeople in the company, Ogilvy, one of the worlds most popular advertising companies, ran an imaginative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in combination with their YouTube channel. Here they welcomed the possible prospects to movie themselves offering a brick. The reward? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A great benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard technique of recruitment marketing projects.

They are a terrific method to bring in passionate applicants along with serving as an initial screening test. Companies might ask candidates to solve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 perplexing signboard. This marketing campaign was a great success for Google and made high praise online within mathematical and engineering online forums – even before Google was called the brains behind the operation.

The billboard, job positioned in Silicon Valley, presented a complicated mathematical formula to passers-by and challenged those who believed they were smart sufficient to fix it. Once fixed, the formula exposed a site URL (www.7427466391.com) that the solver must visit.

Those wise adequate to solve the billboard puzzle were provided one last puzzle as soon as on the site.

Successful prospects received the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re pleased you’re here. One thing we learned while building Google is that it’s easier to discover what you’re trying to find if it comes trying to find you. What we’re looking for are the best engineers in the world. And here you are.”

The signboard was an engaging way to draw in a few of the smartest minds to Google. Google organized this candidate pool into passionate ‘issue solvers’ – an extremely renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of working with 100 workers. To fill this high variety of positions, they had to believe huge. IKEA’s outside the box thinking caused a great “inside the box” service.

IKEA chose to target those who they knew already enjoyed IKEA by putting ‘profession guidelines’ inside package of IKEA products for consumers to discover upon opening their item. The directions mirrored their popular assembly directions, advising clients on how to “assemble your future”.

The campaign was a big success, and clients adored it. Countless clients used, and IKEA worked with 280

workers who admired the IKEA brand. The factor for the success of the project was not just down to its creativity but also due to the fact that it spoke to IKEA’s existing brand ambassadors, their customers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment campaign effectively linked with candidates in a customised way, in their own homes simply as they’re concentrated on assembling their brand-new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to hire talented mechanics, they thoroughly thought about where this target audience hung out so that they could interact their recruitment message effectively.

Volkswagen selected an obvious however uncommon placement, the undercarriage of cars in need of repair work. distributed faulty cars and trucks with the message hidden beneath to service centres across Germany in anticipation of drawing in skilled staff members.

Volkswagens project was an excellent success, and they worked with many proficient mechanics while verifying themselves as an innovative and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to attract enthusiastic trainees to their business. They reached students by going to the one place ensured to have trainees around, campuses at several Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that read “We’re trying to find trainees who aren’t pleased with simply any solution. www.McKinsey.ch.”

The campaign’s aim was to pre-filter candidates by bring in those that aren’t satisfied with just any option and wonder innovators. The pencil twisted the rules of advertising, and it’s easy message resonated with lots of, leading to high-quality graduate works with at McKinsey.

Similar to this pencil, recruitment marketing campaigns do not need to be costly, and business can state a lot in only an easy statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the right method. Their professions page has 1.2 million likes, and they release content twice a day – in some cases more. They share content that potential staff members can associate with and feel influenced by, such as specific employees achievements, days in the life of a staff member and basic daily updates from throughout the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that potential employees can develop an authentic connection with the brand name. They attain this by permitting named employees to address any concerns on the careers page from the company profile. Marriot also uses a chat service to those aiming to find out more about life at the business and suggestions on how they can successfully make an application for job a position.

Marriotts strategy reveals you don’t require extraordinary out of the box believing to link with prospects. There are a myriad of ways your service can approach your recruitment project. Marriott’s technique is basic, and any company can imitate this method and accomplish the exact same success. Have a designated location where you share insights on life at your company and most notably, listen to potential candidates and react to their questions quickly and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the finest experience possible and you have time to concentrate on what matters, your individuals. Discover more about us here.