6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel connected to your brand and sense that companies understand them as people. So how can companies stand apart from the crowd? Employers need to be proactive in their method to bring in candidates, and recruitment marketing is the solution

Recruitment marketing is a reasonably new way to bring in candidates, both passive and active, to your company. It involves adopting the exact same principals and techniques utilized by marketing to draw in prospects and increase brand awareness. Some examples of marketing practises now being used by HR groups consist of: lead generation, employment SEO, guerrilla marketing, social advertising, personalised candidate journey and material creation.

According to SHRM, business that include recruitment marketing into their hiring technique can generate three times more candidate leads than those who do not – leading a 100% greater close rate on candidates. Additionally, current research by Allegis found that running a recruitment marketing project can save companies up to 40% on overall skill costs. On top of these savings, recruitment marketing boosts employer brand and attracts an approximated 50% more qualified prospects.

It’s extraordinary to see how a deep understanding of your prospects can result in projects that encourage them to act. We’ve created a list of six of our favourite creative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the borders of conventional job advertisements, and employment for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most proficient salesmen in the organization, Ogilvy, among the worlds most prominent advertising companies, ran an innovative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they welcomed the possible candidates to movie themselves selling a brick. The prize? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A great benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard approach of recruitment marketing projects.

They are an excellent way to bring in enthusiastic applicants in addition to serving as a preliminary screening test. Companies might ask prospects to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 puzzling signboard. This marketing campaign was a great success for Google and earned full marks online within mathematical and engineering forums – even before Google was known as the brains behind the operation.

The signboard, placed in Silicon Valley, provided an intricate mathematical formula to passers-by and employment challenged those who thought they were wise sufficient to solve it. Once resolved, the formula exposed a website URL (www.7427466391.com) that the solver should go to.

Those wise enough to resolve the billboard puzzle were given one final puzzle once on the website.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re happy you’re here. One thing we found out while constructing Google is that it’s simpler to find what you’re searching for if it comes trying to find you. What we’re trying to find are the very best engineers in the world. And here you are.”

The billboard was an interesting method to draw in some of the smartest minds to Google. Google organized this prospect pool into enthusiastic ‘issue solvers’ – a highly esteemed skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of hiring 100 workers. To fill this high variety of positions, they had to believe huge. IKEA’s outside the box thinking led to a fantastic “inside the box” service.

IKEA chose to target those who they knew already enjoyed IKEA by putting ‘career directions’ inside the box of IKEA items for consumers to find upon opening their item. The directions mirrored their popular assembly guidelines, advising clients on how to “assemble your future”.

The campaign was a huge success, and consumers adored it. Countless clients applied, and IKEA hired 280

workers who appreciated the IKEA brand. The factor for the success of the campaign was not simply down to its creativity but likewise since it spoke to IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment campaign successfully gotten in touch with prospects in a personalised method, in their own homes just as they’re concentrated on assembling their brand-new furniture.

Volkswagen: A Surprise Message

When Volkswagen had to work with talented mechanics, they carefully considered where this target audience hung out so that they could communicate their recruitment message effectively.

Volkswagen decided on an apparent but placement, the undercarriage of vehicles in need of repair. Volkswagen purposefully distributed defective cars and trucks with the message hidden underneath to service centres across Germany in anticipation of bring in experienced workers.

Volkswagens campaign was a great success, and they worked with many skilled mechanics while authenticating themselves as an innovative and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to bring in enthusiastic trainees to their company. They reached trainees by going to the one place ensured to have students around, schools at numerous Swiss universities.

McKinsey provided pencils with comically lengthened erasers. Printed on the side of the pencil was a message that checked out “We’re searching for students who aren’t pleased with just any service. www.McKinsey.ch.”

The project’s goal was to pre-filter candidates by bring in those that aren’t pleased with just any solution and are curious innovators. The pencil twisted the rules of marketing, and it’s easy message resonated with numerous, leading to premium graduate works with at McKinsey.

Just like this pencil, recruitment marketing campaigns do not need to be costly, and business can say a lot in only a basic declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and they publish content twice a day – sometimes more. They share content that potential staff members can connect to and feel inspired by, such as specific workers accomplishments, days in the life of a staff member and general daily updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that potential staff members can develop a genuine connection with the brand name. They achieve this by enabling called staff members to answer any questions on the careers page from the business profile. Marriot also offers a chat service to those looking to find out more about life at the company and recommendations on how they can successfully make an application for a position.

Marriotts strategy reveals you do not require exceptional out of the box believing to get in touch with candidates. There are a myriad of methods your company can approach your recruitment project. Marriott’s strategy is easy, and any business can replicate this approach and attain the same success. Have a designated location where you share insights on life at your company and most importantly, employment listen to possible prospects and react to their concerns promptly and efficiently.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your candidates have the finest experience possible and you have time to concentrate on what matters, your individuals. Find out more about us here.