12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can significantly a brand’s attractiveness in the skill market. And the good news is that it does not constantly need a crazy spending plan!

Now is the time to inject some imagination and fun into your recruitment campaigns and shake up those dull, tired recruitment methods that normally begin with posting on job boards (boring).

When your talent team starts developing initial, interesting project ideas that tie into and reinforce your general recruitment method, you’ll quickly find how to draw in the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and engaging ways to bring in excellent prospects to your brand and make a bigger effect on candidates.

Examples include recruitment via a dating app, using a strange code to split, hosting meet-ups, or employing the help of an immersive virtual tour.

– You can develop imaginative ideas for your recruitment campaign by evaluating the concerns your skill team has now, researching how other companies hook candidates, or brainstorming brand-new concepts with your group.

– Three examples of companies thinking outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 model lorry that interviews its own professionals, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your campaign, produce skills tests in a jiffy to screen and employment shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test design templates to enhance and automate your working with process.

What is a creative recruitment campaign?

Recruiters or talent acquisition teams that use original recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target audience.

How do you understand if your company is utilizing imaginative concepts in your strategy?

Well, has the skill group been using the exact same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same standard tactics that everybody else uses, there’s no way your brand will stick out in the crowd.

When companies interact with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more likely to attract the qualified individuals they’re trying to find. Now, here’s how your group can start doing things differently.

How do business believe of innovative recruitment campaigns?

It’s not too complicated. Let’s walk through the actions for developing effective, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in acquiring leading skill.

Step 2: Next, brainstorm ideas or techniques to conquer those difficulties. Here are some suggestions:

– Get motivation from other companies already thinking out of the box.
– Put yourself in the shoes of your target market and think about methods to interact with them in a style and tone that will interest them, such as an animated video.
– Connect to coworkers to collect concepts from a diverse group.
– Consider what your company values extremely in its existing staff members.

Step 3: Bring all your concepts together and develop your recruitment project strategy, consisting of the channels you’ll use to release it, such as social media and your professions site.

Step 4: Review your campaign cost and ensure you have the budget you need, or change your plan appropriately (keeping in the excellent things your target market likes).

Step 5: Launch your project and hope your task advert and other project components get prevalent nationwide, worldwide, (or even viral!) attention.

Do we need to outsource specific elements of our recruitment projects?

Possibly. We understand that not all business have the resources to manage every aspect of an innovative task in-house. Because case, employment you might need to contract out specific elements to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t appear like your nephew stole your mobile phone).
– Creating a complex video game or employment nerdy equation as a recruitment test

Ok, now for the fun stuff.

To help you win on this new path, we’ve pulled together some really innovative recruiting ideas below. Companies that created some original or inventive attention grabbers to attract terrific candidates.

12 imaginative and inspiring recruiting project examples

Let’s face it, numerous companies require a recruitment process transformation. Especially if they wish to draw in young, competent prospects (and the business’s employer brand is as appealing to them as a 1970s film).

The following business (many of which you’ve likely heard of) likewise required some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: employment Recruiting adequate varieties of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, employment vac work, graduate programs, internships, social media, ads, referrals.
Their most initial project concept was definitely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the show’s season ending. It may not have actually included at any huge international advertising celebration, but it sure got individuals talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous professions like the army is ending up being more challenging.
Recruitment strategy: Using pop-culture referrals to attract a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is special because it uses the concepts of excellent marketing or copywriting by interesting what’s important to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly undervalued and is likewise experiencing a quick increase in need post-pandemic.
Recruitment strategy: Using emotional and aspirational messaging to attract people whose worths line up with the company’s function.
Tactics: Ad campaign throughout TV, digital, employment print, radio, social, and direct-mail advertising.
Recruiting for a job that is generally very under-appreciated absolutely needs some extra innovative juice. Home Instead decided to use the services of a professional company for this project to revitalize their brand and hook precisely the ideal type of people.

The firm created extremely emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a difficult task.
Recruitment strategy: Using a significant technology trend to join the discussion and boost their awareness in the tech skill circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furniture manufacturer IKEA. To attract skill that believes out of the box, they welcomed possible candidates for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects seeking to start their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, digital display advertisements, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The industry has actually gained back 6.9 million jobs given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes potential beginners knowledgeable about the vast selection of advantages available with a profession in hospitality and utilizes reviews from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to draw in 1,000 new staff members over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who desire to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another creative recruitment campaign that the software company, Atlassian, introduced recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road trip.

Their novel concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, employment their innovative thinking has assisted them fulfill their Australian and global consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to help in reducing working with biases by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment technique: Targeting an extremely particular talent sector – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s considering of package. After encountering an interesting market insight that “around 78% of British parents aged 45 and over wish to take on a new difficulty once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the crew shortages with prospects who are over 45, whose kids have finally flown the nest, and who are now looking for a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a popular worldwide motor program and establishing the brand name as an emerging center for automotive software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The group included AI into the vehicle’s pedestrian speech technology and car connect system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment strategy: Using an ingenious, gamified technique to engage passive prospects & using a free present.
Tactics: Skills test was promoted on social networks platforms

Our sibling company, Toggl Track, wanted to employ an SEO supervisor and thought of an enjoyable project that ‘d be a win-win scenario for all. We produced a skills test obstacle and marketed it across social networks, using a totally free tee shirt to applicants who attained high ratings.

Reaching passive prospects while getting the word out about our brand name to other gifted workers worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s massive skill acquisition campaign was developed by Nexus and helped give the brand a much-needed facelift (considering that the seller may not have been leading of many prospects’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to attain?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment technique: Taking advantage of a growing interest amongst youths in home remodelling and crafting an engaging value proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides renovation stops working recreated as masterpieces, out-of-home, web, and social media material

Intending to recruit some 5,000 individuals in a year in the middle of extraordinary labor lacks, Lowe’s Canada was facing the monumental obstacle of drawing in more youthful employees. Partnering with a creative company, the brand developed a recruitment project focusing on opportunities for development and learning within its network.

They have actually also discovered that 88% of Gen Z trainees wish to work for companies who provide access to training and growth chances.

Training is a priority for us, so we make sure to provide comprehensive training to everyone who joins our groups. Operating in one of our stores is an excellent opportunity for individuals to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibit that develops on the desire to find out by showing compelling examples of remodelling failures that young individuals can prevent by working and learning at one of the brand’s stores. Each of the exhibits had a QR code for applying directly for the different open positions.

Considering your next initial recruitment project technique?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach prospects.

Whatever the role, from getting up the very best engineers to roping on the planet’s biggest salespersons, your recruitment marketing efforts are sure to strike their hearts and minds if you utilize your imagination!

One easy way to add shimmer to your next recruitment project while making it enjoyable and engaging for you and possible candidates is to start with abilities tests. And, no, you do not have to create tests from scratch. Our test library is teeming with role-specific concerns established by the professionals.

Bid farewell to inappropriate candidates and the hours wasted screening CVs. Create a free Toggl Hire account today to see just how easy, fun, and fair hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing groups. She operates at Toggl Hire and discusses how organizations can recruit really terrific people.